Social Opinion

Start by opening Social Opinion, create a new project, and define what you want to track on X/Twitter—terms, hashtags, and accounts that matter to your goals. As posts begin to flow in, the live view helps you confirm your setup is catching the right conversations. Use the built-in charts to see volume shifts, engagement patterns, and which topics or authors are driving activity. If the stream looks off, adjust your tracking rules and immediately see the impact without leaving the page.

For day-to-day monitoring, pin the key visuals you rely on—volume by hour, top mentions, and performance comparisons—to a workspace you can scan in seconds. Set alert thresholds so you’re notified when activity surges or drops unexpectedly around your tracked terms. When an alert fires, jump straight to the underlying posts to investigate, tag notable items, and share a filtered view with your team so everyone is working from the same snapshot of conversation.

When it’s time to report, filter by date range and focus your view on the period, topics, or accounts you care about. Export the underlying posts and metadata as JSON for analysis in your own tools or to feed a BI dashboard. Keep the dashboard in Social Opinion for fast, visual summaries; use the JSON when you need to audit, model, or combine these results with other datasets. You can also save your filters as presets to speed up recurring weekly or monthly reports. more